A lot of people think starting a blog in 2021 is pointless. And while it’s not as easy as it was back in 2010, blogs are still used by millions of people around the world.
So are blogs still a thing?
Absolutely, creating a blog is a sure-fire way to earn some extra income. As you gain more experience, it can replace your full-time income — even in 2021.
In this article, we are going to look at 10 reasons why blogging is ‘not’ dead. So, if you’re looking to start a blog, this article’s for you!
1. Blogging Will Make You A Better Writer
When you start a blog, you have two options…
You can either write the content yourself or hire a professional to do it for you. If you’re just starting out, we recommend writing the content yourself.
Doing this improves your writing dramatically. Who knows, maybe you can use this new skill to write for other people’s blogs.
Once you’ve got a good understanding of how to write great content, you can outsource to a professional. Outsourcing your content saves you time, energy, and a whole lot of stress.
2. Your Knowledge Of SEO Will Skyrocket
If you’re looking to start a blog, you’re going to hear the term ‘SEO’ thrown around a lot. It stands for ‘Search Engine Optimization.
So what is SEO, and how does it work?
SEO is used to describe the process of ranking websites at the top of Google. Without good SEO, your blog will get lost in the depths of Google and never be found by your target audience.
Therefore, it’s worth investing some of your time in learning the basics of SEO. Doing so dramatically increases the chance of your blog showing up on Google.
To put it into perspective, there are around 500 million active blogs in 2021 and at least 80% of them aren’t going to make a dime. And only 5% will ever make a full-time income.
This isn’t necessarily due to bad content, it’s more to do with their SEO. Setting up a half-arsed website and expecting the traffic to roll in doesn’t work anymore.
You need to be building links, creating exceptional content, and constantly finding new monetization methods if you want to be successful.
This all comes under the umbrella of SEO. So, if you want to stack cash, learn everything you can about ranking websites.
We don’t want you to read this information and assume blogging is dead — because it’s not.
You can still make great money, you just have to know what you’re doing. Getting an article to the top of Google isn’t difficult, it just requires the right knowledge.
3. Build A Community Of Like-Minded People
There’s something fulfilling about creating a like-minded community. One of the best ways to do this is through blogging.
If people resonate with your content, they will revisit your blog. You can then create a private forum for your most dedicated fans and charge a monthly fee.
Not only can this make you a full-time income, but it also allows you to have a personal relationship with your fans.
4.It Allows You To Become An Authority On Your Favorite Subjects
Have you ever had an interest in a topic but never pursued it? Blogging allows you to learn about a specific niche and become an expert on it.
Contrary to popular belief, you don’t have to be an expert in a niche to start a blog; however, it’s always worth having a little experience, otherwise, it’s going to show in your writing.
Alternatively, if you’re just in it for the money (which we don’t recommend), you can hire experts in the niche to write for you.
As long as you’re providing your readers with well-researched content that’s going to help them, we don’t see a problem with it.
5.Get More Customers For Your Existing Business
If you already have an existing business online, you can drive more traffic to your website using a blog.
A few years ago FreshSparks was a branding agency that produced great content for their clients; however, when it came to producing their own content, they could never find the time.
That was until the CEO, Sonia Gregory, realized she had been neglecting her own content marketing strategy. With a desire to change, she started creating her own high-quality content (mainly blog posts).
Fast forward to today, and she’s bringing in over 55,000 unique page views per month.
Before focusing on content marketing, Freshsparks was only getting 300 visitors per month.
If you do the math, that’s an astronomical increase.
This method of generating traffic isn’t reserved for a select group of people. With the right effort and dedication, you can do the exact same thing for your own business.
Let’s use digital marketing as an example.
If you own an SEO agency, rather than focusing on the local clients in your area, why not expand your client base to the whole world!
Even if you only create three blog posts per month, if they’re SEO-optimized and provide value, they will bring traffic to your website. You could then add a call to action at the bottom of each article, linking to your SEO services page.
It’s also worth mentioning that this method works best for businesses that are location-independent.
For example, blogging for your plumbing company in New York isn’t going to be as successful because you can only work with clients in a certain geographical location.
6. Build An Email List
If you’re getting visitors to your blog, collecting personal contact information is a great way to build a more personal relationship with your readers. People tend to think of emails as more personal than reading a blog post…
As you may have guessed.
Not only that, but an email list is great for building trust with your readers. If they’re seeing your brand pop up in their email box each week with valuable information, they are going to see you as more authoritative.
And what happens when you’re seen as more authoritative?
People will happily pay for your services.
Even if you don’t have your own product to offer, you can create one later on down the road. Alternatively, recommending somebody else’s products is a great way to earn some extra cash.
When we talk about building an email list, there’s a right and wrong way to do it.
Some marketers build up their list and spam it with promotional offers and product recommendations. This is a great way to get reported for spam and turn your readers away.
To do it correctly, you want to provide valuable information on a consistent basis.
That doesn’t mean you can’t also promote your own products or offers; however, you need to have a balance, otherwise, people are going to start unsubscribing.
7. Yes...You Can Make Bucket-Loads Of Cash (If You Do It Right)
Nowadays, people think it’s impossible to make money with blogging. If you believe this to be true, you’ve been misinformed.
We’re not saying it’s as easy as it was back in 2015; however, if you know what you’re doing, it shouldn’t take years to make your first $100.
Here are some common ways to make money with your blog…
Affiliate marketing is one of the most popular ways to make money with a blog. The idea behind it is to create high-quality content that ranks on Google.
Within these articles are links that send people to a certain product. For example, if you had an article titled ‘Best Camping Tents’, you would review tents and send people to the product page.
The link used to do this is called an affiliate link. It has a tracking number embedded in it. This way, the company knows that you were responsible for a specific purchase.
With each reader that makes a purchase, you get a commission.
These commissions can be high or low, depending on the company. If you want companies with high commissions, we recommend choosing a niche such as hosting.
On the flip side, some companies have low affiliate commissions. A great example of this is the Amazon’s Associate’s Program. While you can be an affiliate for every product on Amazon, the commissions are between 1-6%.
If you’re a beginner, we do however recommend sticking with Amazon Associates as it’s easy to use.
If 97% profit margins sound like something you’re interested in, creating an info product for your blog is a great alternative to affiliate marketing…
Or you could do both!
Using online courses as an example, people are becoming less interested in spending four years in college when they can learn the same stuff in an online course for a fraction of the price.
Also, courses tend to be straight to the point, so you won’t have to spend hours learning about fluff that you can never use in the real world…
Have you ever scrolled through a blog before and been bombarded with annoying display ads? These annoying pop ups actually make the website owner money.
If you run display ads on your website, you want to make sure it doesn’t destroy the user experience, otherwise, your readers will leave the site before they can even read your blog post!
That doesn’t mean you shouldn’t include ads on your site. They are a great way to earn some passive income without needing to deal with customers directly.
Offer Your Services
If you’re blogging in a niche that has the potential to be a service based business, you can offer your services to your readers.
To do this successfully, you need to position yourself as an expert in your niche. Nobody is going to give money to somebody they don’t believe can do a great job.
Positioning yourself as an authority is about more than posting high-quality content. Of course, great content is still a major part of any blog; however, it’s not the end all be all.
The most important thing is to be the face of the brand. You need to show your face and let readers know who’s behind the blog post. This can be as simple as including an author box with a picture of yourself at the bottom of each article.
Start A Podcast
The great thing about starting a blog is you’re building a fan base. You can convert these readers into podcast subscribers (if you’re content is good enough).
A common way to do this is by including a pop up on your website that gives your readers a way to subscribe.
Here’s the downside…
If you start a podcast, you need to upload episodes on a consistent basis. If you half-arse it, people will start unsubscribing, and you’ll receive a ton of complaints.
That doesn’t mean you need to upload everyday. After all, you need to balance your free and paid content; however, adding two episodes per month is a great start.
Starting a blog in 2021 is far from dead; however, you’re competing with more people who know what they’re doing.
Back in 2010, you could copy and paste an article from somebody else’s blog and still rank at the top of Google….
Oh, how times have changed.
Nowadays, you need to have great content, SEO-optimized articles, and a good backlink profile.
Have you started a blog?
We’d love to hear your experience. Drop and comment below and we will get back to you as soon as possible.
If you have a case study, we’d be more than happy to feature it in this article!
Read More: How To Start A Video Game Blog